The Complex Identity of Arabs & Muslims & Why Inclusive Marketing Matters

In "The Complex Identity of Arabs & Muslims & Why Inclusive Marketing Matters" this episode features a conversation with Dena Mekawi, a marketing expert dedicated to amplifying Muslim representation in media and corporate America and founder of Mekawi Impact. Host A. Haqq Islam delves into Dena's journey from growing up in a predominantly Italian-American community on Staten Island to founding Mekawi Impact, a company championing authentic storytelling and marketing strategies for underrepresented communities. This episode is for you if you're interested in understanding the rich, complex identities of Arabs and Muslims and why brands should embrace inclusive marketing. Dena shares her personal experiences of overcoming cultural identity struggles and advocating for diversity through creative partnerships with major corporations. Join us as we explore the impact of Islam on personal and professional life, and the powerful role of media in shaping perceptions. Don't miss out—please follow, RATE & REVIEW the podcast. Stay tuned to stay informed on these important conversations! #socialmediamarketing #globalpractice #marketingaccountability #muslimmentalhealthconference #inclusivecampaigns

CHAPTERS: 00:00 - Intro

01:25 - Importance of Muslim Representation

06:04 - Impact of 9/11 on Dena's Family

09:44 - Dena's Entrepreneurial Journey

11:27 - Being a Muslim Woman in America

13:24 - Starting a Marketing Company

15:54 - Experiences in Corporate America

21:20 - Engaging Fortune 500 Companies

23:24 - Distinction Between Arab and Muslim

27:34 - Advocacy Focus of the Company

30:15 - Challenges in Advocating for Palestine

34:34 - Corporate Meeting Experiences

37:23 - Representation of Arabs and Muslims in Media

40:57 - Business Goals and Aspirations

43:53 - Connecting with Dena

44:44 - Final Advice and Insights

47:00 - Dena's Outfit and Lifestyle

 

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Website: https://www.theoasispodcast.com/

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Dena Mekawi Instagram: https://www.instagram.com/denamekawi/?hl=en